That's not really how trademark works.

It is only similar/same industries where that applies.

The rule of thumb is consumer confusion. Is an average person going to mix up the 2?

In this case, the answer is likely No.

> Is an average person going to mix up the 2?

Isn't the standard "a moron in a hurry"?

Given the state of the market these days before clicking in to the article I actually assumed the Plex Media folks were getting in on ICO madness

I would think EVE Online would have a much stronger case. They already have a digital currency called PLEX.