One thing Mozilla should consider is shifting to a non-commercial operational model entirely. Assume a Patreon-like campaign that attracts 500k patrons paying $10 / month each. That results in a $60M annual revenue, enough to sustain a meaningful company.
It's still only 10% of their current annual revenue (which is closer to half a billion USD), but I would argue that becoming completely independent from any commercial incentives might be worth this sacrifice.
It's still only 10% of their current annual revenue (which is closer to half a billion USD), but I would argue that becoming completely independent from any commercial incentives might be worth this sacrifice.