All of the articles talking about the genius of instagram’s filters seem to forget one the earliest popular iOS camera apps — Hipstamatic. It was released a year before Instagram and apple named it App of the Year even.
it was wildly successful, had better filters, but really never got the social aspect. Today, its notable to point out that people like Teru [1,2], who shot with hipstimatic in Afghanistan on assignment now work for instagram.
