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Their privacy statement is pretty clear. That's a legally binding document and lying in that will get you pretty high fines even in the US.


Netflix was sued because they kept rental history on former customers.

Netflix revenue: $8,800,000,000

Lawsuit amount: $9,000,000 (or approx 0.1%)

Lawyers received: $2,100,000

Plaintiffs received: $30,000

[0] https://arstechnica.com/tech-policy/2012/07/class-action-law...


You can't compare to revenue, that makes no sense.

Netflix's global net income in 2012 was apparently $17 million.

A $9 million fine is then over half of their annual income.

[0] https://www.scribd.com/mobile/document/121853053/Netflix-4Q-...




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