Twitter could stop development today and they would stay relevant for years to come. Tweets don't get quoted in the news because of some great innovation, but because the basic idea and implementation is solid enough and has Twitter has a massive network effect.
The bigger reason why they want to be seen as improving and innovating is likely to keep shareholders happy. From a profit standpoint the company is a lot less solid, leaving ample reason to play with perception.
Twitter would be profitable tomorrow if they laid off half the employees. The company is so bloated for product they deliver. It should be a money printing machine.
The bigger reason why they want to be seen as improving and innovating is likely to keep shareholders happy. From a profit standpoint the company is a lot less solid, leaving ample reason to play with perception.