Because they built a car that people lust after. Breaking it down:
Exciting, classy exterior shape
Retracting door handles
Giant touch screen
World class consumer software UI
Regular OTA updates
Ludicrous mode
Auto pilot
Each of these is individually incremental-- the sum is amazing... just like the iPod and iPhone: there were many MP3 players already in the market and my Windows mobile 5 smart phone worked pretty well - but nobody lusted after those things.
Exciting, classy exterior shape Retracting door handles Giant touch screen World class consumer software UI Regular OTA updates Ludicrous mode Auto pilot
Each of these is individually incremental-- the sum is amazing... just like the iPod and iPhone: there were many MP3 players already in the market and my Windows mobile 5 smart phone worked pretty well - but nobody lusted after those things.