It's also the rare twenty-something founder straight out of college in the Valley who knows anything about double-entry general ledger systems or what CIOs of Fortune 500 companies really spend time worrying about
That's a great point. Any ideas on how you might start educating entrepreneurs to know about these pain points? It seems that by the time you've seen this stuff, you're already at a point in your life where you require stability rather than living on ramen in a scrappy startup.
Well, I started keeping my own books with a pencil and paper when I was fifteen, and I started paying sales tax to the State of Ohio not long after. Suffice it to say I got an education in bookkeeping pretty quickly. I'm not sure I'd really recommend the same to any fifteen-year-old, but enterprise software is one of those things that is much easier to understand if you've run an enterprise before.
As for what CIOs (or CFOs) are thinking, you've got to talk to them. They (or if not them, their subordinates) belong to membership organizations. You've got to join them. It usually costs a lot of money.
As for what CIOs (or CFOs) are thinking, you've got to talk to them. They (or if not them, their subordinates) belong to membership organizations. You've got to join them. It usually costs a lot of money.
+1 - this is the biggest reason why it seems so difficult to penetrate these markets.
That's a great point. Any ideas on how you might start educating entrepreneurs to know about these pain points? It seems that by the time you've seen this stuff, you're already at a point in your life where you require stability rather than living on ramen in a scrappy startup.
I wish I had an answer myself.