This was the strategy that Apple followed when OS X first came out.
Third party developers were moving slowly (or not at all) so Apple started developing and giving away (or selling) apps that showed off what you could do with the new platform.
They developed Safari when Microsoft lost interest in further development of Internet Explorer. The iLife suite had iTunes, iCal, iMovie, iPhoto, iDVD, iWeb and GarageBand. The iWork suite had Numbers, Pages, and Keynote. They created (or bought) professional apps like Logic Pro, Final Cut, Shake, Motion and Aperture.
If you have a new platform and third party developers don't step up, then you need to start filling those holes yourself in a way that shows off your platform's advantages, and keep at it.
Third party developers were moving slowly (or not at all) so Apple started developing and giving away (or selling) apps that showed off what you could do with the new platform.
They developed Safari when Microsoft lost interest in further development of Internet Explorer. The iLife suite had iTunes, iCal, iMovie, iPhoto, iDVD, iWeb and GarageBand. The iWork suite had Numbers, Pages, and Keynote. They created (or bought) professional apps like Logic Pro, Final Cut, Shake, Motion and Aperture.
If you have a new platform and third party developers don't step up, then you need to start filling those holes yourself in a way that shows off your platform's advantages, and keep at it.