Isn't that the pitch they make to the large contributors? That if they have $X of funds for operations they will be able to gather and deploy $Y funds for programs?
Surely the large contributors have some concern for that ratio.
Of course I think of matching campaigns the same way (as a gimmick). If you are willing to donate $10,000, why not blare out that you are matching $10,000 instead of just donating it.
Of course I think of matching campaigns the same way (as a gimmick). If you are willing to donate $10,000, why not blare out that you are matching $10,000 instead of just donating it.
Obviously many companies match for the marketing, but besides that, they're also convincing others to donate. It's like giving people a "50% discount" on their donations. If the matchers believe in the cause, why wouldn't they match rather than just donate?
Surely the large contributors have some concern for that ratio.
Of course I think of matching campaigns the same way (as a gimmick). If you are willing to donate $10,000, why not blare out that you are matching $10,000 instead of just donating it.