Actually, the camera teams at Google does camera studies. Apple is just much better at hyping and marketing what they do. I mean, Google runs the Google Cultural Institute and has photographed more artwork and paintings and sculptures than Apple has, and has constructed special cameras just for photographing such work, and special software focused on art preservation. (https://www.youtube.com/watch?v=dOrJesw5ET8)
If Google just ships common stuff, then why did the Pixel score industry leading numbers on camera, beating the iPhone 7? And doesn't Apple ship Sony image censors, Qualcomm modems, and Samsung OLED displays? Or their "GPU" which is in fact, a licensed PowerVR IP.
You're buying into marketing hype. Apple's last keynote marketed 4K HDR as if they had invented it, they're marketing HEVC motion compensation as if they did something no one else had done, they sell "True Tone" displays, which aren't a feature of the display at all, but just adjusting color temperature based on ambient light sensor, which is something Samsung phones have been shipping for years.
Google and Android vendors do a piss poor job of calling attention to details they've obsessed over, while Apple deploys Johnny Ive to talk about chamfered edges. All this creates a mythos that Apple is the only company that cares about details.
If Google just ships common stuff, then why did the Pixel score industry leading numbers on camera, beating the iPhone 7? And doesn't Apple ship Sony image censors, Qualcomm modems, and Samsung OLED displays? Or their "GPU" which is in fact, a licensed PowerVR IP.
You're buying into marketing hype. Apple's last keynote marketed 4K HDR as if they had invented it, they're marketing HEVC motion compensation as if they did something no one else had done, they sell "True Tone" displays, which aren't a feature of the display at all, but just adjusting color temperature based on ambient light sensor, which is something Samsung phones have been shipping for years.
Google and Android vendors do a piss poor job of calling attention to details they've obsessed over, while Apple deploys Johnny Ive to talk about chamfered edges. All this creates a mythos that Apple is the only company that cares about details.