Plastic surgery also doesn't confer anything to one's offspring, other than by perhaps improving one's chances to get a better-looking mate (who might also be surgically altered, so maybe not).
Either way, people are just trying best their chances. Naturally or otherwise, they (we) know what is attractive, and some are more willing to go to extremes to get there and be more like what they want. https://www.britannica.com/science/positive-assortative-mati...