How does this relate to media sites? eg. Netflix, HBOGo, the rest of the cable channel web apps? If a user clicks on a thumbnail preview and is taken to a separate page with a video, will they now need to click on it to begin playback? Or is clicking on the thumbnail an "expression of interest" that can somehow be tracked across pages? For Netflix, how does this impact autoplaying the next episode of a show?
If the above UX issues can't be solved for, this is a hammer which is going to have an adverse impact on a growing part of the web.
If the above UX issues can't be solved for, this is a hammer which is going to have an adverse impact on a growing part of the web.