Don't be fooled, if you consider income or even worse spending China is still a tiny market. 20 years from now it might be far more important, but for now it only has a voracious appetite for a small number of imports such as Oil and industrial secrets.
I've seen thai school teachers spend $10s of dollars on facebook games. In thai school teacher wages, that is something like like 3% to 10% of their monthly wage, which is significant. Don't underestimate a market like china. Protection from psychological traps like bad spending and keeping up with the jonses tend to be less there too unfortunately/fortunately.
Well, that just means it's a great time to get into that market. If had already become huge and spending was huge, there would be lots of startups focusing on china.