Not the op, but the big thing is that the styles are just strings instead of a JS object so you lose a lot of the modularity and composability benefits of writing it "in" JavaScript.
I thought in JS you couldn't invoke a function without the parenthesis, but apparently you can if you interpolate the string with backticks first? I've done a lot of JS development and I've never seen that before, so while it's nice that it's cleaner it just got in my way of understanding what's going on. I'd rather just do: