Treating people different based on their gender(or race) is kind of the definition of descrimination. That said, equality shouldn't mean a loss of civility, politeness, or hell even being romantic. It also doesn't mean treating everyone uniformly. Once you get to know some one or grow closer with them and learn their likes and dislikes, obviously you'll treat them differently. However when you don't know them well you shouldn't default to method A for men and method B for women.
