I would argue that Apple's core competency isn't hardware but the Apple "experience". In the same way that Google uses search to sell ads, Apple uses the hardware it sells to sell everything that goes with it: music, iCloud, software, accessories, etc.
I didn't get the feeling that was the Sun business model, but I didn't follow it super closely.
I didn't get the feeling that was the Sun business model, but I didn't follow it super closely.