Couldn't agree more. This PUA stuff is just adding complexity to a very simple fact. We're incapable of attributing value to something unless we expend effort on it. There's no win unless you feel like you've earned it. Improving your lot in life through effort (GTL or w/e) will make you feel better about yourself and everyone you encounter will sense it.

Why would we even want a psychological trick? It would hold no value. My video game generation should definitely realize this. "up-up-down-down-a-b-a-b... well that's the last time I'll ever play this game."