Internet privacy is a farce. From the way the technology was designed to the way the information that's collected is used/misused. I do think there are equal parts buyer beware on the client side as well as ethics on the implementation side.

I think that "internet privacy" will be akin to "the war on drugs" in the long term. A good idea but in the end just another way for government line it's pockets.

Until the internet is completely redesigned the best hope we've got it encryption and VPN's and that's a strech.