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Unfortunately, the title is correct. The product being launched here is called "Chrome Enterprise".

I'm slowly losing my sanity between this and the .Net Core.




Whoever does branding at Google must have no idea how this stuff seems to average people who don't work at Google. They dropped the "Nexus" branding that likely cost tens of millions+ to build. They called their next phone the "Pixel" after they had a laptop called the "Pixel". They did "Chrome OS" despite the browser also being called "Chrome". "Fuchsia" is their other other OS but that's a pretty opaque name.

Is it really that hard to come up with any other random nonsense word for this stuff that doesn't make people think it's a different product? Why do they keep doing this? It doesn't help that their other stuff has names like "home", "now", "material", etc. It's like reductive minimalism to the point of meaninglessness. They might as well just name all their stuff with GUIDs.


> Whoever does branding at Google must have no idea how this stuff seems to average people who don't work at Google.

Well I work at Google and I was also confused so I don't think working at Google qualifies you to understand the names


I just did a Google search using the keywords "Google Enterprise" and the first result was to here:

https://enterprise.google.com/intl/en_au/chrome/chrome-brows...


You missed out the Pixel tablet that started life as a Chrome OS machine and turned into an Android one.


Agree. It should be called Android Enterprise and take the whole OS world by storm with Android everywhere.




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