On the relaunched site today it says the restrictions are:
You can see one movie every day.
You can see each movie one time.
You can see only standard 2D screenings.
It even points out you can go on opening night and the T+Cs point out there is a month to month plan now, but it's a bit confusing.
I do think it's a good offer for $10/month. Cineworld in the UK offers something similar for about £20/month (~$25), but also has an annual commitment and is restricted to one chain of cinemas, none of which are close to me.
I think that's likely. The combination of the guaranteed income and the fairly low chance that many subscribers will actually use their pass every day means it isn't a big risk for the theaters.
Well, and the likelihood that the subscriber will bring at least one friend who would pay full price for a ticket makes this less risky. Also, popcorn and other concessions are the real profit drivers for theaters, so losing a bit on tickets isn't as big a deal as it might seem.
You can see one movie every day. You can see each movie one time. You can see only standard 2D screenings.
It even points out you can go on opening night and the T+Cs point out there is a month to month plan now, but it's a bit confusing.
I do think it's a good offer for $10/month. Cineworld in the UK offers something similar for about £20/month (~$25), but also has an annual commitment and is restricted to one chain of cinemas, none of which are close to me.