Absolutely agree. And for really large sites such as major news sites, there really isn't even an excuse for using any of the "normal" ad networks. There should be (if there isn't already) an ad network with only acceptable non-tracking ads that just show dumb images to people without worrying who sees shoes and who sees cars. I accept a shoe ad as relevant next to a shoe article, not because a Facebook friend sent me a PM with a picture containing a shoe yesterday.