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There's a gap going from "the next Facebook" to "a nice niche for 15-20 US demographics". There'll be more adjustments as the market answers the usual question: are they enough advertising dollars to fund a niche social network?

Meanwhile, FB really stands out as the "Microsoft of social networks" in this decade. They really manage to cut every new head as it pops up from the ground. FB now works as a system, while any other competitor looks like a feature.




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