> What it delivers is the idea of creating a home-cooked meal from fresh ingredients, without the tedious shopping and chopping work that that would otherwise require.
Clearly, he's never used Blue Apron, since they have you do the chopping work.
> What Blue Apron delivers is not exactly convenience -- ordering takeout is a lot more convenient -
Takeout requires me to leave my house; that is often less convenient than Blue Apron.
Delivery is arguably more convenient, though where I live the non-pizza choices without hefty delivery fees on top of restaurant prices are limited.
Leave the bars when they close at 2:00 a.m and take an Uber home; call UberEATS for McDonald's because you're too drunk to drive. I don't know if it's true or not; but, my local McDonald's does a lot of UberEATS business between 3:00 and 4:00 a.m.
it's a lot. most restaurants will deliver for free (if you're in their radius, and order above a minimum $ threshold) and you can optionally tip the driver a buck or two if you feel like it. $5 is a lot considering the competitors costs (basically $0).
Clearly, he's never used Blue Apron, since they have you do the chopping work.
> What Blue Apron delivers is not exactly convenience -- ordering takeout is a lot more convenient -
Takeout requires me to leave my house; that is often less convenient than Blue Apron.
Delivery is arguably more convenient, though where I live the non-pizza choices without hefty delivery fees on top of restaurant prices are limited.