Netlify employee here - this is even funnier when it happens from the inside. There's a moment after working here for a fairly short time when you start typing "net..." into your browser and the autocomplete has turned from netflix into netlify. Somewhat of a rite of passage ;)

Yeh, not a fan of the name, and not just for the obvious reason. I'm honestly not even sure how to say it properly. There's too many syllables for such a short name.

Think "simplify" but with "net" :)

Ah, I never thought about it that way until now.

In any case, I'm a huge fan of Netlify. Thanks for the service!

Thanks for the mental reference... it's still a terrible name though.

Yeah, especially when the HN page looks like this - http://i.imgur.com/hpnAiim.png