Strong idea and well executed so far. I know the pain point well.
Not so sure you're appealing to the right target market. It's hard to see this within the HN echo chamber but your site still comes across as very techie. It's clear how your service will help people like us, smartphone-wielding techies, but we don't run restaurants.
You should be targeting restaurant owners, executive chefs and general managers. These people are super busy and extremely tech-averse. They will shut off their brains instead of trying to understand anything even slightly technical about phones, Flash, web, etc. So get rid of that stuff. Instead show how they can get more customers by presenting their food and experience to people who are out in their neighborhood and hungry right now. And show how they can do this with near-zero hassle.
Messages like these might work: You're losing customers!
X% of people are already out and about when they decide to eat.
Y% of restaurant websites are broken on phones (use this instead of "Top 4 problems...").
Fancy phone = the income and connections to be prime customers.
Get rid of everything that doesn't clearly and directly support your main value proposition within the domain of your target market. For example the "Did you know?" section has only one relevant point ("14% of smartphone users look for restaurants...") and it hurts you because the number is small.
Test everything, including our comments. Good luck!
Thanks for the feedback. Our thought with the sidebars was to help educate restaurants about the growth of the mobile internet, and potential problems they might not know about on their own website that might be frustrating their customers.
I agree that framing the problem more in terms of 'you're losing customers' could work better.
Not so sure you're appealing to the right target market. It's hard to see this within the HN echo chamber but your site still comes across as very techie. It's clear how your service will help people like us, smartphone-wielding techies, but we don't run restaurants.
You should be targeting restaurant owners, executive chefs and general managers. These people are super busy and extremely tech-averse. They will shut off their brains instead of trying to understand anything even slightly technical about phones, Flash, web, etc. So get rid of that stuff. Instead show how they can get more customers by presenting their food and experience to people who are out in their neighborhood and hungry right now. And show how they can do this with near-zero hassle.
Messages like these might work: You're losing customers! X% of people are already out and about when they decide to eat. Y% of restaurant websites are broken on phones (use this instead of "Top 4 problems..."). Fancy phone = the income and connections to be prime customers.
Get rid of everything that doesn't clearly and directly support your main value proposition within the domain of your target market. For example the "Did you know?" section has only one relevant point ("14% of smartphone users look for restaurants...") and it hurts you because the number is small.
Test everything, including our comments. Good luck!