I think how AP deals with this situation is interesting regardless. I'd take it as a nice example of how NOT to do PR work for your company.
The best thing AP could've done, would be to pay the 17.50$ with a nice gift card, buy the headphones for all their CEOs or "come clean" in some other humorous way. Instead, they behave like a little child.
The best thing AP could've done, would be to pay the 17.50$ with a nice gift card, buy the headphones for all their CEOs or "come clean" in some other humorous way. Instead, they behave like a little child.