A problem with this service's model just occurred to me: The way that you get users onto your "new mobile" version of the restaurant is by re-directing them when they go to the restaurant's home page from a phone browser.
What if the users are like me, though, and just avoid going to the restaurant Web site from the phone because we are aware how bad the "usual" experience is.
I'm not expressing this clearly, but consider this analogy: If for ten years a neighborhood in town is "bad", has a high crime rate, routinely plays host to gang wars, et cetera, building a state-of-the-art gated community and community playground in that area won't attract new visitors for a LONG time until that old reputation runs its course.
One of your selling points is that there's "no marketing required." I don't know how you feel about this, but I think that's a losing strategy for a project like this.
I think the key word here is "required". Most of the restaurants we've spoken to are averse to the idea of having to promote a new piece of technology because of the time and effort that involves. This gives them the opportunity to make the decision about promoting it--restaurant websites deemed "bad neighborhoods" might choose otherwise :)
I'm not sure if there's any way around that, though. Part of the point of the service is that you don't give up your branding by making customers go through an external site. They go to your site, and if they're on a mobile phone, they get shown a mobile friendly version.
What if the users are like me, though, and just avoid going to the restaurant Web site from the phone because we are aware how bad the "usual" experience is.
I'm not expressing this clearly, but consider this analogy: If for ten years a neighborhood in town is "bad", has a high crime rate, routinely plays host to gang wars, et cetera, building a state-of-the-art gated community and community playground in that area won't attract new visitors for a LONG time until that old reputation runs its course.
One of your selling points is that there's "no marketing required." I don't know how you feel about this, but I think that's a losing strategy for a project like this.