Looks really well executed. I would definitely do some legwork on the operator front. I tackled this same problem about 2 years ago and found that operators simply aren't able to understand the need for this type of service (maybe it was the timing). Keep in mind that many don't have a website and some don't even use email, so explaining why they need a "mobile" website makes for a potentially hard sale.
Someone discussed online ordering as a possible revenue model, from my experiences with operators they weren't interested in this approach. Most orders they received over the phone would involve customization and the cost of handling order problems simply outweighed the benefit of not requiring their bartender to take an order over the phone. However, I could see this being big for chinese restaurants. Most customers order by number, and many chinese restaurants are carry out exclusively. Remove potential language barriers during order taking, increase total ordering, win-win.
I agree, the biggest challenge is with operator awareness. Most restaurant owner's priorities look something like this:
1) Food
2) Service
...
9544) Website
My hope is that with the mobile internet growing as it is, more restaurant folks will begin to understand that their customers are using their phones to look up restaurants, and showing them an empty Flash page or making them download huge menu PDFs is immensely frustrating and delivers a poor customer experience.
Great points, and we agree wholeheartedly. Most of our cold calls to restaurants have terminated in "We're just not interested" or "We have a website." Wish there was a way to take all of this feedback and channel it directly to them (or perhaps we need to work on our sales pitches? :) )
Like the Chinese restaurant idea. Wonder how receptive they'd be to changing their phone order system.
Someone discussed online ordering as a possible revenue model, from my experiences with operators they weren't interested in this approach. Most orders they received over the phone would involve customization and the cost of handling order problems simply outweighed the benefit of not requiring their bartender to take an order over the phone. However, I could see this being big for chinese restaurants. Most customers order by number, and many chinese restaurants are carry out exclusively. Remove potential language barriers during order taking, increase total ordering, win-win.
Anyway, best of luck!