"Lunch gets delivered to the office every day at noon. We asked our former office manager to order lunch every day, because I didn't want to worry about it. I just wanted food to show up. He did it for a year before starting his own business, which now provides this service for us and for other start-ups in the area, too."
I'd be hesitant to use your service without a referral. Your site doesn't list your restaurants, your fees, or your happy clients. It's just a Google Doc lead gen form. Why?
There's almost no selling going on on the website, so probably most of their business spreads through word-of-mouth, with visitors to the site already having been referred by happy clients. They also probably need to control how many new clients they adopt to ensure they have adequate capacity before scaling.
Hey, I remember you from poker! Glad to see you're doing well. I'm assuming zerocater's just for companies in SF at the moment, not someplace nearby like Burlingame?
Anyone have the name of this service?