My take away:

-- build the product by yourself

-- don't take any money where you give up control

-- grow slowly, don't over-market to avoid unnecessary competition

-- have direct relationships with clients, have a 800-number

-- aim to charge yearly

-- do not spend on people unless you get busy 7h each day, then train someone for replacement

-- the biggest mistake - giving up control by taking money and trusting strangers

Who is he?

Carl Herold founder of Clickalyzer (a google analytics competitor) and author of http://www.highercomputingforeveryone.com/

In his words his service wasn't a GA competitor, also he's saying most of what he did isn't provided by anyone even today. His service was analysing traffic for how to boost the sales