"Overpriced" is a subjective term. 50% growth in sales suggests very competitive pricing. Think of it this way: Apple Watch isn't really competing with "wearable computers" everyone else is making. It plays a completely different ball game, and competes with wristwatches. I can't think of a better watch in $300 price range even though I don't wear one myself (my wife does). My main problem with it is the need to charge it daily. Once they get battery to 3-4 days, I'll buy one. Until then, my solar powered titanium Seiko diver will have to do.