Why? Their image search isn't any better:

http://www.bing.com/images/search?q=iphone+4&FORM=BIFD

Actually it is. I found an iphone 4 image:

http://images.fastcompany.com/upload/iphone4-giz.jpg

Compared to the google search which got none.

It is quite cool. A very good friend of mine just landed a job with the Bing team. He is super excited about the work they are doing.

Not to be a total pedant here, but word of mouth from a friend whose livelihood depends on Bing is not a great indicator of how great Bing is.

I have an irrational objection - every time I go there I think of Needle Nose Ned from the movie Groundhog Day. Bing!