Yes and no! It's a good point you make, yes, people are after their interests. But it also indicates that they take the time and allocate resources towards a personal touch. They probably also put a little more time into learning details about you and generally caring for you. Carried forwards, it's probably a more customer-centric, personal touch type company and you're more likely to get good service there than elsewhere (as long as this touch isn't just on customer acquisition).

I've used a fair number of banks, Citizen's Banks kicks the hell out of everyone else. I mean, sure, it's probably part of their strategy, but it's still pretty awesome that when I was a nobody with no cash in their bank that I was able to meet the VP of a branch and talk with him an hour about my goals and get some advice. Later when I had more money I got close to the business banker at a new branch I moved to and I was in his office once every two weeks... I'd have business there to do wire transfers about that often, but even if I didn't I'd often drop by and lend him a book or he'd lend me a book, things like that.

Heck, you could make the same argument about a French restaurant - they're not really cooking the food nicely to please you, they're doing it as a strategy to keep you coming back. But as long as they serve a good meal, do you care? I say three cheers for good customer service and personal touches if you want it in a certain industry. And banking is definitely an industry that you might want a personal touch with your bank.