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First, I don't mean to sound overly negative and only wish the best for Bank Simple.

But really, haven't any of you guys ever dealt with the private banking groups of consumer banks? They'll give you a rep, will bend over backwards for you, and generally kiss your ass.

Bank Simple will not be able to deliver this sort of personalized attention if they succeed in getting a large number of customers. Personal attention is expensive. Run the numbers and you will see why it's simply not possible for 99% of customers.




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