Excellent point about privacy. This is why Firefox is (still?) the top browser in Germany (think history, GDR and before). There is actually a huge majority of people who want to have control over their own data. Firefox should make this a real priority, in actions, not just in words. This really matters, especially to a lot of tech people who understand the issues, and who will translate this to regular users if Firefox makes a real effort (which they have not done to date).