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I believe in free trade for the most part: everyone doing what they do best.

Focus on what you're good at. Design is serious trade that takes designers years to get good at. If you need a quick design then check out some free css template sites or the many sites that will sell you a prefab design for cheap.

About the only thing you need to be able to do is edit the design with a program like Photoshop or Fireworks so you can make minor changes if you need to.

Again, focus on what you do best and be resourceful instead of trying to become a designer yourself. Also, once you have a good design in place don't forget to make use of PSD to HTML services like w3-markup.com or psd2html.com. They're cheap and will save you a lot of precious time.




Specialization is useful, but it's also useful to have some minimal level of design competence, just so that you can make a prototype and not have people reject it just because the design is lousy.

(Also, having a basic grasp of design will help you decide whether your designer is doing a good job.)




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