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Surely it's like saying "Ford pay so much detail to every part of their cars, it's amazing the level of care put into each and every model"

and later saying "Of course Ford did forget to include wheels on this particular model"




Or maybe "Of course Ford did forget to include tail fins on this particular model".

I don't think I've seen oblique, sans serif type used in an iOS user interface. Content, sure, and Helvetica is there for you, but this is the system user interface font. I think the clarity demanded of the system user interface argues against the subtle change afforded by slanting the font.

Oblique sans serif fonts are generally sort of an apologetic placeholder for: "Here is where I would have used a nice italic font, but my type designer couldn't pull that off in this clean, minimalist font, so please imagine that he did."


> I don't think I've seen oblique, sans serif type used in an iOS user interface.

The system font in OS X (Lucida Grande) doesn't have an italic style either.


"Ford's new engine is incredibly powerful and well designed, but it's missing a low gear setting on the shifter." Might be more apt.

Again, Neue is leaps and bounds ahead of regular old Helvetica. It's a total bonehead move to leave out italics even though most people won't notice it's absence.


Gruber and Apple has perfected the sandwich method.

For Apple, anything negative results in this type of response: positive, negative, positive.

For anything not-Apple, response is: negative, negative, negative.




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