And now, mere months after being given what I'd consider to be the chance of a lifetime, they're just giving up. Not evolving, not making changes, just giving up. What a joke.
Companies (or people!) who make bold promises, get the press excited, and then fail to deliver make it harder for us all to get our stories across.
I usually play down what I'm doing and underpromise, but it seems reaching way beyond your limits and impressing journalists is the way to go for coverage (Sam Sethi's exploits that TechCrunch covered so deftly come to mind here, too.)
Companies (or people!) who make bold promises, get the press excited, and then fail to deliver make it harder for us all to get our stories across.
I usually play down what I'm doing and underpromise, but it seems reaching way beyond your limits and impressing journalists is the way to go for coverage (Sam Sethi's exploits that TechCrunch covered so deftly come to mind here, too.)