I've experienced a little bit of this same sentiment when I tell people I am using flex for my current idea. They look down at me almost, without having ever touched flex. Most people quickly equate it to flash (ok it does run in a flash player and makes use of action script), but its vastly different. There is no drawing, keyframes, etc. Now, I'm not saying it's for everyone, but it does make creating certain things exponentially easier. Ok, done ranting.