Convienience. Imagine the following smartphone app workflow:
On first use answer some questions that provide information about dietary needs. Drag some sliders around to indicate preferences for simplicity, cost, ,quality, convenience. Some people want beans and rice because they're cheap, some people want fancier meals and care less about price. Some people are cooking for four and want meals that scale well. Some people
Each wee checkbox the meals you want to eat in accordance with your schedule for the upcoming week.
Press go and get a bunch of meals paired with a shopping list
click on the meals to revise as necessary (e.g regenerate on you don't like or mark an item on the list of required items as "I'll source this myself")
Add to cart, press go, wait for brown truck.
Something like that could be a hit with single men and college students.
On first use answer some questions that provide information about dietary needs. Drag some sliders around to indicate preferences for simplicity, cost, ,quality, convenience. Some people want beans and rice because they're cheap, some people want fancier meals and care less about price. Some people are cooking for four and want meals that scale well. Some people
Each wee checkbox the meals you want to eat in accordance with your schedule for the upcoming week.
Press go and get a bunch of meals paired with a shopping list
click on the meals to revise as necessary (e.g regenerate on you don't like or mark an item on the list of required items as "I'll source this myself")
Add to cart, press go, wait for brown truck.
Something like that could be a hit with single men and college students.