I tried Blue Apron just to see what the deal was. It was "OK" but not really a fit for me.
I do know people who like it though. There's a category of (especially) couples with disposable income who really want to cook at home a few nights a week but appreciate some structure to make it happen.
Hmmm... what other activities would "couples with disposable income" like to have "at home a few nights a week", but which could improved with "some structure"?
Thanks! I figure I'm ahead on the submission, I might as well burn some valuable internet points on entertaining those of discerning tastes such as yourself. Normally the only time I get downvoted that much is when I complain about WaPo's obvious-but-never-mentioned conflicts of interest.
I do know people who like it though. There's a category of (especially) couples with disposable income who really want to cook at home a few nights a week but appreciate some structure to make it happen.