The [x] on the AMP banner is a back button that takes you back to Google. Most users would expect it to dismiss the banner and stay on the page.
If your AMP page was reached by a Google search carousel widget, they hijack left/right swipe on YOUR page to go to competitors pages.
And, after swiping, using the real back button skips any AMP pages in history and goes directly back to Google.
I suspect Google will do the same as they've done in search (ads vs organics)...keep taking ground in little bites over time, until it is a walled garden.
The [x] on the AMP banner is a back button that takes you back to Google. Most users would expect it to dismiss the banner and stay on the page.
If your AMP page was reached by a Google search carousel widget, they hijack left/right swipe on YOUR page to go to competitors pages.
And, after swiping, using the real back button skips any AMP pages in history and goes directly back to Google.
I suspect Google will do the same as they've done in search (ads vs organics)...keep taking ground in little bites over time, until it is a walled garden.