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If Apple charged 25c in the beginning and increased the price over time until they found the equilibrium then it might have been a different story.



Would that actually have been possible, though? I'd expect that these royalties were defined by massive multi-year contracts. If that's the case, they couldn't realistically do something like gradually increase the price until they found the equilibrium, at least unless "over time" here is on the scale of a decade. I may be off base here, though; I'd be interested to hear from anyone who knows more.




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