I pre-ordered mine for shipment from the local AT&T store (would have done it online, but the web site was unusable on pre-order day). It was waiting for me when I got home last night, all I had to do was charge it, activate it and sync it.

This time, it was just luck that I decided not to ask for an in-store appointment. But, next time I'll be sure to take the free shipping FTW.