Just trying to understand. I could understand if the queuing was fun, but as that doesn't seem to be the case?
Yes, for 10 hours queuing, you get to be cooler than everybody else for 10 minutes, until the rest of the world has received their iPhones in the mail?
I think the un-funness in this case stems from people not expecting the line in the first place. Movie-campers sometimes literally camp out in line, tent and all. It's a different experience entirely.
Maybe it is the same thing as football fans (soccer) then? I could never relate to them, either. Although I admit it seems to work - they have fun, get drunk, make friends, travel. But it all seems fake in the end (they are not good at sports, just because their team is good at sports. Their friendships would probably not last if they left the "club").
Yes, for 10 hours queuing, you get to be cooler than everybody else for 10 minutes, until the rest of the world has received their iPhones in the mail?