But what's the alternative to Facebook for media companies?
There's Google and that's about it.
So even though this article might have a lot of merit to what it states, there really isn't any good alternatives to using Facebook (besides maybe Google).
> But what's the alternative to Facebook for media companies?
Here's what's going to happen, it's very predictable: inflection.
At peak fear, when nearly everyone is screaming at the top of their lungs about Facebook crushing earth (with inbound anti-trust attention), an inflection will be getting birthed that will be busy undermining the reason for that laughable mass dread.
The inflection - which has never not occurred, especially in technology - will be the birth of a thousand new distribution points, which will increasingly rip attention away from Facebook. These new distribution points will be narrow, hyper focused, they'll serve their audience radically better than Facebook within any given category.
I'll emphasize it one more time for anyone too emotional on this topic to think straight: there isn't a single example in recent tech history, in which an inflection didn't break down a formerly dominant position. Not one example in the last 60 years. We're nearing peak Facebook, the screaming is beginning as one would expect; government attention is next up, talk of regulation or breaking it up will become extremely common ('what to do about Facebook' is coming to the cover of magazines); meanwhile, right this moment, those thousand new points of distribution are being born, while few are paying attention. As Facebook reaches peak time-on-site saturation, it'll begin to bleed dominance, very very slowly at first, then it'll cascade.
There's Google and that's about it.
So even though this article might have a lot of merit to what it states, there really isn't any good alternatives to using Facebook (besides maybe Google).