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>Ben Lerer, CEO of online video machine Group Nine Media (Thrillist, NowThis News, the Dodo), says that while he’s not satisfied by his deals with Facebook, he’s optimistic they’ll improve. Either way, he says, “whining and complaining that Facebook isn’t making you money is probably not going to be the most successful approach to building a partnership with Facebook where they make you lots of money.”

Says the CEO of companies which were completely built on the viral factor and will not be able to serve without social media. no surprises there.

Also, every media company now crazily rely on Google/FB for users, as i see it, there's no escape, sadly.




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