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Bafflement pricing: Mobile phone plans can be monthly contracts or "pay as you go". They have pricing for texts, minutes, and data. They'll include some amount of free texting and free call minutes. Sometimes you'll get unlimited calls to people on the same carrier.

Mobile roaming is for most[1] people a rare event.

The average user has little idea about how much data they're actually using.

These combine to make it impossible for the average user to buy the best plan for them.

[1] Some people live near borders, and those people got hammered by mobile roaming charges because their phones connected to towers across the border. So they got charged for roaming even when they weren't.



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