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Nah, it's different. Google's evil is directly on the opposite side of the coin from their generosity. Google essentially "wastes" money just to promote the web itself. This is because the web is a fairly terrible platform, but they must promote it because they've capitalized on its flaws.

If the internet exploded and we had to rebuild it from the ground up, there would be no html/web, and no 3rd party search engine which attempts to reconstruct the web by viewing it as a blackbox. We would build search into DNS, since that's basically what DNS is supposed to be for, and along with the monetization of search (register your site for x search keywords, pay the root DNS for additional keywords.) All of Google's revenue is but a hack of a patch on a chaotically formed system.

Google needs the web, but the web is terrible. It's made for showing static documents with hyperlinks to other static documents. But that's clearly not what people want to view or build, they want apps. So we have 1 million javascript frameworks trying to vie for support on various browsers on various operating systems. All this infrastructure to support 'web apps' that can only call into http and dom manipulation apis. Mobile apps have proven there are other ways to make apps, with security and containerization and allowing full (but secured) access to all OS apis, and easier compatibility. All Google's endearing endeavors to create cool, web-based tech, are just efforts to prop up the terrible web platform, to prevent it from being superseded by a better open system. Facebook (which uses the web only non-exclusively) shows us a better system is possible, but it is not open.

So, back on topic, Google won't stop being good to the web, because the greatest evil of Google is that they're good to a platform which doesn't deserve it.




In your hypothetical from-scratch internet, there's probably still a confy place for Google's flagship search engine. It's the ranking, it has always been the ranking. Nobody is interested in a rank of who paid the most for each keyword.


Sorry, the point was you can still rank them but you can build it into the system itself instead of having to parse it out or reverse engineer any information.


So one of the most complex algorithms in the world was supposed to be built-in in your hypothetical internet protocol?




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