Valve isn't my friend, no corporation is. They are largely benevolent despite some missteps. I can forgive that, mistakes are made. Steam has been a great boon to my hobby and I would dearly miss it if it were gone.
I wouldn't call any major corporation benevolent or malevolent, they're effectively amoral entities. They're your "friend" so long as they stand to profit from you.
I don't agree with this.
NGOs are primarily meant to do (morally) good things to the society where we live (usually help helpless people), where corporations pursue profit, which is usually not a bad thing unless they break the law (with a misleading behavior with the customers, antitrust, tax evading, and I'd like to say also lobbying).
Anyway, Steam users are also paying to consume the game, even if they don't own it. And I really doubt the 2% of their users read even the first paragraph of the EULA contract (where they do specify the above, yep I read it.)